blackriflecoffeecom

Black Rifle Coffee Company is a veteran-owned, direct-to-consumer roaster known for high-caffeine, boldly flavored blends and a lifestyle catalog of apparel and gear. Founded by former special-operations personnel, BRCC pairs subscription coffee with branded merch and a loud, unapologetic identity.

Founded2014

Price tier$$

Main focusRoasted coffee & subscriptions

ShippingUnited States

Why shop here

Three reasons customers come back

01Veteran-founded identityFounded by former special-operations veterans, BRCC emphasizes mission-driven branding, veteran support and a community of like-minded customers.

02Bold coffee lineupA range of high-caffeine blends and single-origin roasts aimed at bold flavor and strong roast profiles, from light enough to nuanced to very dark.

03Gear and subscriptionsCoffee subscriptions, branded apparel, mugs and gift bundles make it easy to buy recurring coffee and lifestyle pieces in one place.

Signature roasts and subscriptions

Black Rifle’s core offering is roasted coffee — whole bean and ground — available as one-off bags or flexible subscriptions. Popular blends like "Blackbeard" and "Silencer Smooth" emphasize heavy roast character and caffeine punch. Subscriptions let you set cadence, grind and special blends for steady deliveries, making it practical for regular drinkers who prefer direct-ship convenience and predictable billing.

Branded mugs, apparel and gifts

Beyond coffee, BRCC sells a large selection of branded merchandise: ceramic mugs, tumblers, tees, hats and tactical-style accessories. Gift bundles combine coffee with drinkware or apparel for holidays and special occasions. The merch reflects the company’s rugged, Americana aesthetic and is a draw for customers seeking lifestyle pieces tied to the brand.

Shop categories

Whole bean coffeeGround coffeeSingle-serve podsSubscriptionsApparelMugs & drinkwareGifts & bundlesAccessories

Our take

What we like

Veteran-owned brand with mission-driven identity
Wide selection of bold, high-caffeine roasts
Flexible subscription options for regular deliveries
Extensive branded merch and gift bundles

Worth knowing

Branding is polarizing and may not suit all buyers
Primary shipping focus is the United States

Frequently asked

Where does Black Rifle Coffee ship?

Black Rifle Coffee primarily ships within the United States. Availability and rates for U.S. territories or international orders vary; check the site’s shipping page or contact customer service for specifics.

What is the returns policy?

Merchandise issues and defective items are handled through customer service—BRCC typically asks customers to contact support for returns or exchanges. Policies can vary by product type, so retain order details and reach out promptly.

How can I save on orders?

Discounts commonly appear as site promotions, seasonal sales and promo codes. Subscriptions also offer convenience and cost savings compared with one-off purchases. Subscribe to the newsletter for the latest offers.