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G-Shock
THE TOUGHEST WATCH OF ALL TIME
Born from a dream of "creating a watch that never breaks." In 1983, CASIO engineer Kikuo Ibe won the battle against the laws of nature. He designed a watch that would resist centrifugal and impact forces, as well as high water pressure. Since then, the name G-SHOCK has become a byword for independence and pushing the limits.
Heartbroken by a broken pocket watch given to him by his father, Mr. Ibe set about creating ‘the unbreakable watch based upon a triple 10 philosophy. It should be water resistant to 10bar, have a minimum 10 year battery life and most importantly, survive a minimum 10 metre drop. This new timepiece would go on to shatter the reputation of a watch as a fragile piece of jewellery.
It began with a reckless challenge to the conventional wisdom of the day, a developer's belief that it was possible to construct a watch that wouldn't break, even if dropped, Project Team Tough was formed to build it in 1981.
The team created over 200 prototypes one after another over a period of about two years. They finally arrived at a shock-resistant structure. This marked the birth of a technology that is tough to the core.
CONTINUED EVOLUTION
G-SHOCK has continued its unceasing evolution ever since, in pursuit of greater toughness in every respect, from structure and materials to functions.
Today, the development team's passionate challenge and constant efforts have reached fruition in Triple G Resist, a structure with the strength to withstand 3 types of gravitational acceleration.
In its pursuit of usability under any circumstances, moreover, G-SHOCK realized installation of Smart Access, a system assuring agile, reliable operability. Stronger than ever, and targeting even greater strength, G-SHOCK's challenge is never-ending.
Whilst frequent business travellers particularly appreciate features such as radio technology and GPS, sports fans and outdoor enthusiasts set greater store by sensor technology for gauging weather patterns and tides, and for orientation. By employing solar technology, solar cells ensure an environmentally friendly energy supply for the watch, while excess solar energy is stored in a battery. No matter what technology you prefer, the G-SHOCK always uses the very latest technology, and of course is always extremely tough!
G-SHOCK was developed at a time when watches were still fragile instruments. It all began with a young CASIO engineer who dreamed of "designing a watch that would not break even when dropped". The shock-proof G-SHOCK watches quickly became the epitome of robustness, innovation and multifunctionality.
G-SHOCK watches have now been genuine and reliable companions in every situation for over 35 years. The designs and technology may have evolved, but the same tough standards have been maintained. Today, G-SHOCK has earned the privilege of being worn by men who are not willing to accept limits.