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Dyson privacy commitment
“Dyson engineers are focused on making hardware and software work together to develop high performing technology which understands the environment it is in and how to improve it. Our machines are increasingly intelligent, but with knowledge comes great responsibility. We are deliberately lean with the data we capture and handle it with great respect. We treat as a priority the protection of your privacy and the protection and secure storage of your data.”
What personal data do we collect?
We are not interested in collecting every personal detail about you. Our main reason for collecting your personal data is to provide and improve the service, products and experiences that you and our customers expect from us. Personal data is defined slightly differently across the world. To guarantee your privacy and the protection of your information, we define it as any information that could be used to identify you or another individual. We collect personal data about you in a number of different ways. In this section, we explain the different ways we collect personal data about you and the ways in which that information will be used. For more detail on how we use your personal data, please see the section titled "How do we use your personal data?".