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KVD Beauty creates high-performance, high-pigment, cruelty-free makeupthat has disrupted the beauty industry since 2008. As a vegan makeup brand, we changed the beauty world and redefined vegan cosmetics in 2016 when we reformulated our entire line to include 100% vegan makeup, without sacrificing the performance we’re known for. That means long-wearing, powerfully pigmented products for all-day impact, like our bestselling Tattoo Liquid Liner and our latest launch,Tattoo Pencil Liner. Our long-lasting, high-performance cosmetics go the distance to give you the tools you need for the artistry and expression you crave. Its all-day wear never lets you down, no matter where your journey takes you. Our vegan, cruelty-free makeup is for everyone who expects more from their products, and of course, everything is and always will be 100% vegan and cruelty-free. That's why KVD Beauty never has and never will test on animals. We believe in fearless self-expression, while still being world-conscious with 100%vegan, cruelty-free makeup that doubles as art.
KVD BEAUTY IS 100% VEGAN + CRUELTY-FREE
WE’VE LONG BEEN PIONEERS OF THE VEGAN + CRUELTY-FREE MAKEUP MOVEMENT. ALL OF OUR PRODUCTS ARE, AND ALWAYS WILL BE, HIGH-PERFORMANCE, 100% VEGAN + CRUELTY-FREE. YOU HAVE OUR WORD ON IT.
WHAT THAT MEANS
VEGAN
Our formulas don’t contain ANY animal-derived ingredients (including insects).
CRUELTY-FREE
KVD Beauty never tests on animals—and never will. We only sell our products in regions, channels + product categories that don’t require animal testing. We will not sell in countries where it’s legally required to test on animals, such as China, until those laws change.
HOW WE DO IT
We shattered the myth that vegan makeup doesn’t perform. We’ve spent more than 10 years reinventing the formulation process in the labs, banning all animal ingredients commonly used in cosmetics + discovering new vegan replacements. We do it all without sacrificing the bold pigment + performance we’re known for.
WE’RE COMMITTED TO BECOMING MORE + MORE SUSTAINABLE
WE CHALLENGE OURSELVES TO USE FULLY RECYCLABLE PACKAGING, POST-CONSUMER RECYCLED MATERIALS + REFILLABLE COMPACTS WHENEVER POSSIBLE. CHECK OUT SOME OF OUR PROGRESS:
WE PROMOTE ARTISTRY WITHOUT BOUNDARIES
Our high-pigment, high-performance makeup is your toolkit for limitless creativity. We support artistry of all kinds—not just makeup—through artist collaborations + more.
WE CELEBRATE INDIVIDUAL EXPRESSION
We reject beauty norms + accept all forms of beauty. We live by progressive + inclusive beauty standards. We believe in equity + inclusivity because in our world, outsiders are insiders.
