Our vision is “To be at the heart of every celebration” and our values - the behaviours we exhibit at all times - help us achieve that vision. Our principles and ethics for doing business are in accordance with our vision, values and goals.

Our approach to Corporate and Social Responsibility (CSR) can be broken down into a number of areas:

• The marketplace
• Our environmental responsibilities
• Our workplaces
• Our responsibilities to the community

Our reputation in the marketplace is hard-earned and very important to us. We will not allow it to be compromised for short-term gain.

We believe in an ethical supply chain:

• We do not purchase from unapproved distributors and will not knowingly supply goods that are produced in inhuman factory conditions.
• We have particular responsibilities when it comes the sourcing of gold and diamonds. Fraser Hart explicitly stipulates to our suppliers that they must use all available means to source their product ethically.

TAG Heuer embodies Swiss avant-garde watchmaking since 1860. Crafted in the Swiss Jura Mountains, each TAG Heuer watch is engineered for high-performance. Ever since the ground-breaking oscillating pinion in 1887, which pioneered a new way to operate mechanical chronographs, the Maison continues to innovate, pushing the limits of accuracy with advanced technology. This passion for action, embodied by Ambassador and F1 racing legend Ayrton Senna and on-screen by actor Chris Hemsworth, is infused in every TAG Heuer watch. Echoing the high-octane world of motorsports, the TAG Heuer Carrera, Monaco, or Autavia timepieces are icons born on the wrists of champions. In the face of pressure, they will take up any challenge.