GoToWebinar is a professional webinar platform engineered for marketers, trainers and enterprises. It combines reliable live and on‑demand broadcasts with polished registration funnels, automated communications, engagement tools and CRM integrations to run scalable virtual events that convert audiences into measurable leads.
Why GoToWebinar
Top reasons marketers and teams rely on GoToWebinar
Host polished live events
GoToWebinar guides you from registration to broadcast with branded registration pages, automated reminder emails, practice mode and multi‑presenter support. During the session, hosts control polls, Q&A and attendee permissions, while automatic recording captures proceedings for immediate on‑demand publishing and repurposing across channels.
Turn webinars into measurable leads
Post‑event analytics and exportable attendee reports let marketing teams score engagement and pass qualified leads to CRMs. Integration with popular marketing stacks and easy recording downloads ensure every webinar becomes reusable content in nurture campaigns and sales workflows.
Product categories
Quick verdict
What we like
- Scales reliably for large audiences and enterprise events
- Robust engagement features (polls, Q&A, handouts, practice mode)
- Deep integrations with CRM and marketing tools
- Professional recording and on‑demand publishing workflow
Worth knowing
- Higher cost than entry‑level webinar tools for smaller teams
- Advanced features require a learning curve to master
- Occasional feature parity differences versus niche competitors