Grove started as an idea between three friends talking in a spare bedroom in San Francisco: what if it was easy to find healthier home essentials? The belief that what we bring into our homes contributes to that homey, cozy feel prompted them to try to make their idea a reality. 

Change is in the air The secret is out: healthy products don’t just work, they’re also more enjoyable to use. But where do you start and who do you trust? That’s where we come in. The Grove Standard Everything available at Grove has met our standards for non-toxicity, efficacy, and sustainability, and is cruelty-free.

We have high standards for partner brands Non-toxicity is at the top of our list of criteria we look for in the products and brands we offer at Grove. But we don’t stop there. We value safety, transparency, sustainability, and social welfare and exclusively work with partners who do too.

Ingredients First and foremost, we look for formulas that use plant-based ingredients. We also expect total transparency from brands around exactly what’s in each product.
Manufacturing Investigating the sustainability and safety of each brand’s supply chain is a vital part of our review process that puts a spotlight on the real quality of the brand’s product line.
Ethics Everything at Grove is 100% cruelty-free. Beyond that, we also consider how a brand treats their employees, their community, and the planet.