vitaminshoppecom

Vitamin Shoppe is a specialty retailer for vitamins, supplements and sports nutrition—pairing a wide selection of national brands with its own formulations. Shop online or visit neighborhood stores for personalized help, loyalty rewards and frequent promotions on everyday wellness essentials.

Founded1977

Price tier$$

FocusVitamins & supplements

ShippingUnited States

Why shop here

Three things that set Vitamin Shoppe apart

01Extensive brand assortmentThousands of SKUs span mainstream brands, niche specialists and the Vitamin Shoppe private label for daily vitamins, botanicals and performance supplements.

02In-store expertiseA national store network gives customers face-to-face guidance from trained associates plus convenient buy-online-pickup-in-store options.

03Rewards & regular dealsAn active loyalty program, frequent promotions and member-only savings help make higher-end supplements more accessible to repeat buyers.

Daily vitamins and essentials

Vitamin Shoppe excels for everyday nutrient support: multivitamins, single-nutrient formulas, and targeted blends for immunity, sleep and digestion. Product pages provide ingredient lists and dosing guidance, and the range includes value-priced private-label options alongside trusted national brands for shoppers focused on routine wellness.

Sports nutrition and protein

Athletes and active customers will find extensive sports nutrition: whey and plant proteins, pre-workouts, recovery formulas and amino acids. The retailer stocks popular performance brands plus larger tubs and sampler sizes, with clear category filters to compare flavor, protein source and macro breakdowns quickly.

Top categories

VitaminsMineralsProtein PowdersSports NutritionHerbs & BotanicalsWeight ManagementBeauty & Personal CareHealth Foods & Snacks

Our verdict

What we like

Huge selection across mainstream and niche supplement brands
Own-brand formulations that offer value on daily staples
Physical stores for expert help and convenient in-store pickup
Loyalty program and frequent promotions reduce long-term costs

Worth knowing

Premium brands can be pricey compared with discount outlets
Ingredient transparency and testing vary by brand
Occasional online stockouts on popular items

FAQ

Where does Vitamin Shoppe ship?

Vitamin Shoppe ships across the United States and offers multiple delivery speeds. In-store pickup is available at participating locations—select pickup at checkout where offered.

What is the returns policy?

Return rules vary by product; many items are eligible for return or exchange when started through the website or in-store. Check the specific product page and the retailer’s return policy for timelines and opened-item restrictions.

How can I save money or get discounts?

Sign up for email offers and join the Vitamin Shoppe Rewards program to earn points, access member pricing and receive periodic promo codes and flash sales.