noom

Noom is a psychology-driven digital health platform best known for Noom Weight — a subscription app that pairs daily micro-lessons, food logging, and real coaches to turn short-term dieting into lasting behavior change.

Founded2008

Price tier$$

Main focusBehavioral weight-loss programs

AvailabilityGlobal (app-based)

Why Noom

Core strengths that set Noom apart

01Behavior-change scienceRooted in cognitive behavioral principles, Noom’s curriculum uses daily lessons and prompts to rewire eating habits rather than prescribe fad diets.

02Personalized coachingOne-to-one coaches and tailored program messaging guide users through setbacks, accountability, and habit formation for sustained progress.

03Practical food toolsColor-coded food logging, meal planning support, and progress tracking make real-world choices easier and measurable over time.

The app experience

Noom’s mobile app centralizes lessons, a food log, daily check-ins and messaging with coaches. The interface nudges users with psychology-based prompts and progress charts — ideal for people who want structured guidance and measurable habit change on a smartphone-first platform.

Food and meal support

While Noom itself isn’t a meal-delivery service, it supplies meal plans, recipe ideas and a color-coded food system to simplify choices. Use it to build grocery lists, portion awareness and sustainable menus tailored to your calorie and lifestyle goals.

Offerings

Noom Weight program1:1 health coachingMeal plans & recipesFood logging toolsMental health & mood programsDiabetes prevention programEmployer wellness solutionsHabit-change courses

Our Take

What we like

Evidence-based behavior-change approach focused on sustainability
Personal coaches and daily micro-lessons for accountability
Comprehensive tracking: food, activity, weight and mood
Accessible app experience across iOS and Android

Worth knowing

Subscription cost can be higher than simple calorie apps
Requires daily logging and engagement to be effective
Not a substitute for specialized medical care for complex conditions

FAQ

How does shipping work?

Noom is an app-first service—there’s no physical shipping. Access programs and content instantly after signing up on the website or downloading the app.

Can I cancel or get a refund?

Subscriptions can be canceled in-app or through your account. Refund policies vary by region and purchase method; contact Noom support for assistance with refunds.

Are there discounts or free trials?

Noom frequently offers free trial periods and promotional pricing. Employers and health plans sometimes provide discounted access through corporate wellness partnerships.