WELCOME TO OUR HOOD - MOTHERHOOD®
Since 1982 we’ve had mamas’ backs (and bumps!) When itcomes to what to wear – from belly to baby & beyond, wehave the solutions.
We specialize in maternity & nursing-smart clothing.We know how to help her fe
THE FIRST TRIMESTER
Preparing for what's ahead - whether you're telling the whole world or keeping the news under wraps, it all starts with the right foundational pieces that incorporate our patented BumpStart technology. Basics crafted in fabrics with enough stretch to handle your body's changes are key.
THE SECOND TRIMESTER
You're finally showing! This is when those pre-pregnancy pants are being relegated to the bottom of the pile. It's also time to flaunt that bump! You want easy cuts, stay-put waistbands and undergarments that can keep up with all these changes! Hello Secret Fit waistbands and bestselling seamless bras. (Spoiler: these are also amazon postpartum for nursing).