In 1921, the first shop of F.W. Evans Cycles opened on the Kennington Road in south east London. Trading from this site for thirty years, F.W Evans Cycles built up a strong reputation as a quality cycle shop. It became particularly well known for building its own frames and bikes, earning an award from the Cyclists Touring Club (CTC) for ‘The greatest improvement in cycle design, construction or equipment during the year 1925’.

The business was purchased by Joseph Smith in the 1950s. At the time, the shop sold a range of cycles and toys, but during the seventies Joseph handed the business on to his son, Gary Smith, who developed the shop into a specialist cycle retailer.
After more than 50 years of trading at Kennington Road, re-development of the site saw the store relocated to The Cut in Waterloo in 1977, where the shop continues to trade today. Indeed the latest re-incarnation of that original Waterloo Cut store recently won the Retail Week Enterprise Award for Store Design of the Year in 2013.

A national independent, specialist retailer

As the established stores began to go from strength to strength so did the popularity of cycling. This gave Evans Cycles the confidence to expand further, opening two more stores in West London, (West End and Holborn) in 2001.
The business continued to prosper and soon out-grew its original distribution centre in Leatherhead, relocating to a distribution centre of 50,000 square feet in Gatwick, Sussex, which is still the company’s base today (although this has now grown to 125,000 square feet with further plans for expansion on the horizon!)

Launched in October 2006,

our own Pinnacle brand offers a range of bikes which have proved extremely popular with our core customers. The FWE brand of accessories and parts was introduced in 2013.
In 2013 we were also pleased to launch the exclusive HOY bikes range; working in collaboration with Olympic champion Sir Chris Hoy to design and develop an exciting collection of road, commuter and track bikes. This range continues to evolve and grow, most recently adding ‘proper’ children’s bikes to the collection.

Our stores are the heart and soul of our company. The majority of our store colleagues are enthusiastic cyclists themselves, and extensive training ensures the highest levels of technical ability and knowledge. We pride ourselves on giving customers the right information to make informed decisions about their cycle and accessory purchases.
Our award winning stores are a haven for cyclists. They are the place where you can test ride any of our bikes. They all offer a full range of service and repair facilities as well as a wide selection of bikes, parts, accessories and clothing and all the stores can order you any of the vast selection of products available on our website for next day delivery or collection.
We also offer maintenance classes, women's evenings and free advice and know-how. To find your nearest store click here