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Missguided (US & CA)

Our mission is to empower females globally to be confident in themselves and be who they want to be. Missguided is a bold, straight talking and forward thinking fashion brand inspired by real life that aims to do exactly that. Everything we create is informed by our customer along with global influences like social media, street style, and popular culture, creating a destination that delivers and encompasses everything it means to be a girl on the go in the world today.

We create looks designed by in-house talent that's made to equip millenial women with the fashion they need for all elements of their life. And since our aim is all about empowerment, we make it easy for everyone by making our product affordable. Its not just fast fashion - its rapid fashion. We drop up to 1000 brand new styles every week, working constantly to bring our babes the freshest pieces, put together in wearable ready-to-go outfits.

Nitin Passi is the man behind Missguided, starting his career in the New York fashion industry he set up on his own in 2009. With a loan of £50k, a passion for product and endless ambition, fast forward to present day, Passi runs a global multi platform brand and strives to continuously better what we do in every aspect. Follow his journey here.

babes of missguided

Babe power is at the heart of our brand. We believe in championing young talent and real women, inspiring a new generation of unstoppable females to be themselves and achieve whatever they want. Our babes are the dreamers, believers and doers who represent our customers, brand advocates and iconic women from all shades of life and creative expression.

We do all this and as much as we can to ensure we source ethically and to avoid acts that constitute modern slavery. To this end we have a team that is dedicated to understanding our supply chains, ask them about their operations, ensure they understand what supplying ethically means and provide guidance, training and assistance where necessary. Download our Modern Slavery Statement.

Missguided cannot control any customs or import duties applied to your package. USA orders under 800 USD will be shipped DDP (Delivery Duty Paid). This means all relevant import duties and taxes will be included in the product price and the customer should not be subject to further costs. All applicable charges on orders placed over 800 USD must be paid by the customer and we cannot be held responsible for these charges. Missguided can’t tell you what the cost will be as customs policies and charges can vary from country to country. If you refuse to accept shipping of the items you have purchased, the courier may return the items to Missguided. In the event this happens, Missguided may be required to pay additional charges to the courier in respect of the cost of return including customs and import duties that were payable by you. We will look to recover these costs from you by deducting the relevant amount from any refund owed to you.