Knix, founded in Toronto by Joanna Griffiths in 2013, reinvented intimates with leakproof underwear and wireless bras. The brand blends performance fabrics, comfortable everyday cuts and inclusive sizing — a direct-to-consumer label known for practical, confidence-boosting basics built for real life.
Why Knix
Smart intimates engineered for real life.
Period-Ready Underwear
Knix’s leakproof underwear is engineered with multiple discreet layers: a moisture-wicking top, an absorbent core and a waterproof barrier. Designed for daily wear, styles range from thongs to full-coverage briefs and are machine-washable. They’re ideal for periods, bladder leaks or extra protection on busy days—practical, reliable and designed to feel like your favorite underwear.
Wireless Bras & Bralettes
The brand’s wireless bras and bralettes focus on supportive stretch without underwires, using molded cups, removable pads and wide bands for stability. Comfortable for long wear, they come in everyday and loungewear silhouettes and pair seamlessly with Knix bottoms. Expect breathable fabrics, simple styling and easy-care construction for a modern intimates wardrobe.
What They Sell
The Verdict
What we like
- Proven leakproof technology that replaces disposable products
- Comfort-first wireless bras and seamless construction
- Inclusive sizing and realistic, body-positive marketing
- Helpful online fit guides and responsive customer support
Worth knowing
- Mid-range price point can feel premium for basics
- Popular sizes and colors sometimes sell out quickly
- Retail presence limited compared with major department stores