The official Wicked The Musical UK shop pairs West End magic with premium fan gear. From officially licensed apparel and show programmes to exclusive collectibles and cast recordings, Wicked’s store is where theatre lovers buy authentic keepsakes and gifts tied to the Apollo Victoria production.
Why shop
Three reasons Wicked’s shop stands out
Wear the Emerald City
Wicked’s apparel range leans into iconic imagery: hoodies, tees and knitwear adorned with the show’s green palette and logo. Sizes typically cover standard adult fits and there are special-edition hoodies for West End visitors. Quality is theatre-grade—designed to be worn to performances or treasured as fan staples—often presented in collectible packaging for gifting.
Music and keepsakes
The shop stocks cast recordings, vinyl pressings and officially licensed programmes and posters—perfect for display or listening at home. Special bundles occasionally include signed booklets or exclusive artwork. Collectors should expect limited runs on vinyl and numbered items, so popular releases can sell out quickly after a show-season launch.
What you'll find
Verdict
What we like
- Officially licensed West End merchandise and branding
- Exclusive, theatre-season collectibles and limited releases
- Good variety of apparel, soundtracks and souvenir programmes
Worth knowing
- Limited sizes and editions can sell out quickly
- Pricing skews premium for exclusive items