Founded in 2000 by Vietnam Veteran Scott Higgins and his wife, Lin, Veterans Advantage is a Public Benefit Corporation (PBC) that creates new, exclusive benefits and discounts for you as active duty, retired military, veteran, guard, reservist, or family member. 

Veterans Advantage now issues the #1 Secure Military ID, providing you with a safe way to redeem your military discounts. 
We advocate for A Real Thank You™ for your service from name-brand retailers, travel industry leaders, and trusted service providers. As a member of our community, you save money with our Military Discounts Marketplace and get the support you need through our blog, The Service™, our Military and Veteran Life resources, our social media platforms, and our Jobs & Career Network.

We bring you and your family the respect, recognition, and rewards that you deserve for your service by advocating for A Real Thank You™ with VetRewards Exclusives. We want you to have military discounts that can be trusted and are verified as real.

We advocate for you not only through creating our exclusive benefits, but also by fostering a supportive online Veterans Advantage Community, giving Awards for exceptional accomplishments after service, and sponsoring events that unite and strengthen our members. Together we can improve the lives of those who serve in a meaningful way that gives back today and every day. 

Respect.

Your personal information will always be safe. We respect your rights to privacy and will always protect your identity when you redeem our discounts. Our Secure Military I.D. means you don’t have to show sensitive documents to get a military discount when you redeem with your VetRewards Card.

Recognition.

Your sacrifices deserve to be honored. We increase public recognition of those who have served and their families through the Veterans Advantage Community & Awards. Through our advocacy we promote and honor your contributions to protecting our freedoms.