Our mission? To help people capture and share their lives. How we chase it? By making innovative creative tools that no one else is crazy enough to build.

How It All Started ... In 2015, we founded Insta360 because we wanted a better way to share experiences. We’d been searching for a 360 camera that would allow us to share great moments with people anywhere in the world — not just snapshots or partial glimpses, but full, immersive moments. When we couldn’t find the right gear to realize this vision, we decided to build it ourselves. We haven’t stopped building since.

Arashi Vision Inc. (Chinese: 影石创新科技股份有限公司), doing business as Insta360 is a camera company headquartered in Shenzhen, Guangdong, with offices in Los Angeles, Tokyo and Berlin. It makes action cameras, 360-degree cameras, editing software for mobile and desktop and 180-3D cameras.

Insta360 CEO, JK Liu (刘靖康) met his co-founders while studying computer science at Nanjing University, Liu recognized the potential of 360 when he attended a music concert and wanted to develop products to record and share such powerfully moving events. Liu's first product was a smartphone app for live streaming, but he quickly expanded the firm's product portfolio by developing an accessory to turn a smartphone into a 360-degree camera. After graduating, Liu and his team moved to Shenzhen and founded Insta360 in 2015[3] to begin developing and manufacturing 360-degree cameras as they found the current market standard did not fulfill their needs. Insta360 later began to recognise the benefits of 360 video go far beyond standard 360 video, and began pioneering a new type of action camera, a 360 action camera that uses 360 video as a tool to create traditional flat framed content. This was with the first in the ONE series, Insta360 ONE.

Action Cameras

Insta360's action camera lineup includes the ONE series (ONE, ONE X, ONE R and ONE X2) and the Insta360 GO. The ONE series uses 360 technology to create traditional flat video results by "reframing" the 360 video, allowing the editor to pick their angle in post-production.

The Insta360 App

The app for iOS and Android is developed for use alongside Insta360 ONE X2, ONE R and GO, the Insta360 app is made for editing 360 into flat framed content, then exporting it to share or save. It has editing tools as well as AI-assisted templates in what Insta360 call "Shot Lab" to make 360 editing less cumbersome, and make creative 360 techniques easier.