We are GAME. You’ve probably heard of us from the high street, however, we’re more than just a games retailer. BELONG is our groundbreaking network of gaming arenas in which our customers can play together and trial new games and products. BELONG is a place for grass-roots esports tournaments and even provides a gateway to the international esports scene.

We also deliver the UK’s biggest gaming festival, Insomnia, which attracts over 150,000 fans a year and host other gaming events including StratLAN. Our specialist retail offering remains an important part of our business, through which we’re fuelling the passion for gaming by providing local gaming communities with sought after exclusives, unique trade-in opportunities and passionate and knowledgeable teams.

Gaming is BIG! Around 37.3m people in the UK play games, and the UK was the 6th largest video game market in 2018 in terms of consumer revenues, after China , USA, Japan and Germany. In 2018 the UK consumer spend on games was valued at a record £5.7bn in 2018, up 10.0% from 2017 (£5.18bn) We’ve been around for a while! Whilst we’ve developed over the years, we’ve always offered our customers high quality, forward-thinking entertainment, a community like no other, and some of the most sought-after products on the market. Take a look at how we’ve evolved...

STORES

With 250 stores across the UK, you can find us in just about every major city and town – meaning you’re never far from a great career with GAME. We’re always on the lookout for new team members who share our passion for customer service, and our knowledge of gaming. Not a huge gamer yourself? As long as you’ve got the right attitude, are great with customers, and know how to sell, we’re sure you’ll pick it up in no time.

BELONG

First opening in July 2016, BELONG gaming arenas aim to be at the heart of the UK’s gaming community, working with existing gaming groups, esports organisations and introducing new gamers to new gaming experiences through our range of exciting tournaments and activity programmes. Our arenas are built to deliver the best gaming experiences in the UK, and with custom high powered YoYoTech gaming PCs, Xbox One and PlayStation consoles, HyperX peripherals and VR, every game and gamer are catered for. Our Belong arenas encourage new and experienced players alike to get involved. Our esports programmes welcome every gamer to participate in grassroots esports and develop their skills, whilst offering opportunities to meet friends and ultimately, have fun!