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We were an internet start-up, long before internet start-ups were cool. Actually, in the fishing industry, even mentioning the internet was very uncool at that time and many people and brands initially turned us down. The Gill Family had long operated a marina in Ocean City, New Jersey when their son, Patrick, then a university student, brainstormed with his father the idea of creating an online catalog that sold fishing equipment. Working with limited heat in a tiny bait and tackle shop over the water at the marina, Patrick and their first employee, Wayne Nicholson, built the first version of TackleDirect.com over winter break from college. It was 1998, and almost 20 years later, TackleDirect now boasts over 80,000 products from more than 800 manufacturers shipping to over 200 countries internationally.

Whether you are sight-fishing inshore for spooky redfish and bonefish or trolling offshore for hard-striking billfish, saltwater fishing can take a toll on your tackle. The superior strength of saltwater species combined with saltwater's high corrosive effects means you need the best fishing tackle you can afford for continuous success.

At TackleDirect, we carry saltwater fishing rods, reels, lures, lines and tackle that will stand up to the blazing sun, stormy seas and the natural aggressiveness of the denizens of the deep. Browse the saltwater tackle pages at TackleDirect or use our search box to look for specific products. You'll find all the saltwater fishing tackle you need, whether you're surf fishing or looking for inshore, nearshore or offshore fishing gear.

Many of us got our first taste of angling fishing in freshwater lakes, rivers and streams. If you did, you surely recall the memories of reeling in sunfish, yellow perch, white bass and other panfish with your dad or uncle. For lots of people, freshwater fishing can remain that simple.

Others have taken it to a whole new level by competing in high-stakes bass tournaments with super-sophisticated equipment. Most of us probably fish freshwater at a happy medium between these extremes. We might enjoy a leisurely day of catfishing, the thrill of chasing walleye or casting for smallmouth bass on our favorite river or lake.

No matter what type of fishing you do, TackleDirect has the freshwater fishing tackle and accessories you need. Our collection of freshwater fishing rods, reels, lures, lines and terminal tackle features the most famous names in the fishing world. It won't take long for you to find freshwater fishing gear from big brands like Abu Garcia, Berkley, Shakespeare and Eagle Claw. But we also offer lesser-known brands that may be new to you but should be on your radar screen.

Fly fishing is just as much an art as a science. Whether you are new to this demanding sport or it seems you have been using the long rod since the days of Izaak Walton, we can help you have more fun and success using flies in freshwater or saltwater.

Consider us your go-to fly-fishing suppliers. Our fly-fishing equipment's simply the best. At TackleDirect, our fly tackle buyers have scoured the globe to find the perfect combination of old-fashioned good looks and modern technology for avid fly anglers. Our goal is to bring you the best fly-fishing tackle, fly-tying gear and accessories you will find anywhere. Whether you're looking for saltwater fly-fishing gear or freshwater fly-fishing gear, we can ship you products from top fly-fishing supply companies, no matter where your fishing addiction takes you.

Whether you're a serious angler or just a casual fisherman, you know that fishing will take you out in all kinds of weather. You have to prepare for the unexpected. Even the brightest, sunniest day can quickly turn soggy when an unexpected squall blows in.

No worries. At TackleDirect, we have the fishing sportswear, apparel and outdoor gear that will keep you comfortable in fair or foul weather.

We carry outdoor apparel from leading names in the industry such as AFTCO, Huk, Grundens, Stormr, and dozens more. Our collection of fishing apparel runs the gamut. From T-shirts and belts suitable for wearing around town or on a boat to foul-weather gear designed to keep you dry in the harshest conditions, you'll get to pick from the best there is - quality threads that look great and won't let you down.