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Snow And Rock

Empowering our customers to take on the world, conquer new experiences, have fun and live every minute like there is no tomorrow.

Founded in 1982 by a small team of crazy, snow sports obsessed individuals who saw an opportunity and thought they could do it better - they decided to take matters into their own hands, and Snow+Rock was created. We're proud of our heritage - Since opening our first store on Kensington High Street, London, Snow+Rock has always been one step ahead in the world of winter sports.

We took chances with Degree 7 when one rogue designer decided to introduce pink into men's ski collections. Introducing new brands to the UK, including Eider, Arc'teryx and Toni Sailer.

We've always been one step ahead in the world outdoor sports. From the start we have been maverick by nature taking on the largest snow sports retailer in the UK, by inventing the concept of boot fitting and introducing the first Boot Fit Clinic into the UK.

We soon became a household name and the launch of the now iconic winter catalogue in 1984 symbolised the start of winter in the UK.

We Don't Believe in Standing Still

We're constantly exploring but we realised we needed to get a proper job but our love of the outdoors enables us to naturally understand what our customers want and need. We strive to break new boundaries; taking chances on unheralded brands, being the first with ground breaking technologies and pushing the envelope on the quality of our service.

With three decades of knowledge and a whole load of enthusiasm we can confidently say we are experts in the outdoor industry. We believe that the heart of our business starts with our staff and that is why we ensure they receive the best training possible, to the highest standard in all aspects of our business but also take every opportunity to get outside and participate.