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OUR GOAL IS TO BE THE BEST RETAILER
in the eyes of our customers, associates and business partners.
WHO WE ARE
WE ARE EXPERTS
At SCHEELS, we have a team of customer service experts passionate about the products within their department. We are dedicated to having the best retail experience in the eyes and minds of our customers where everyone can discover their passion for sports, hunting, fishing, camping and much more.
WE STRIVE FOR EXCELLENCE
We carry world-class brands and back every product we carry with our SCHEELS guarantee. You can feel confident knowing you’re purchasing the same footwear, apparel, and gear professionals rely on.
WE PROVIDE AN EXPERIENCE
Your retail adventure begins at SCHEELS. Our stores include attractions such as aquariums, arcade games, and our famous Ferris wheel. Don't forget to complete your shopping experience at Ginna's Café™ to enjoy gourmet soups, sandwiches, and homemade fudge!
OUR VALUES
WE VALUE OUR CUSTOMERS
Customers are always our first priority at SCHEELS. We empower our associates to become experts in their shops to go above and beyond to meet the customer's needs and expectations.
WE DO GOOD IN OUR COMMUNITIES
SCHEELS is committed to providing philanthropic support in each community where we are located. Our associates volunteer thousands of hours to community service projects annually.
WE ARE 100% EMPLOYEE‑OWNED
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
About Fishing
Fishing Gear & Fishing Equipment from Top Brands
At SCHEELS, we carry a large selection of fishing gear and fishing equipment to meet your needs on the open water. Whether you’re looking for fishing bait and lures or fishing rods and reels, you’ll find quality fishing gear from the best fishing brands like Abu Garcia, Berkley, Frabill, and more. Plus, our selection also includes fishing clothing and shoes to offer protection from the sun’s UV rays. With top-performing gear, you’ll be ready for your next fishing trip. Our selection of fishing equipment also includes fishing electronics and trolling motors. Shop from top brands like Humminbird, Lowrance, and Garmin for your next fish finder. Our fishing shop stays stocked with fish finder accessories too so you can build a professional set-up. Make sure your boat is ready for the open water with a new trolling motor from Minn Kota or Lowrance. With fishing gear from quality fishing brands, you’ll stay confident on the open water.
About Fishing Fish Finders & Accessories
Top Fish Finders and Fishing Electronics
Shop for the right fish finder to help you locate your next big catch. With advanced fish-finding technologies like sonar and GPS, you’ll be able to navigate to exactly where the fish are biting. Many of these fish finders come from leading brands like Humminbird, Lowrance, and Garmin and feature colored, high-resolution screens to display the fish-finding data clearly. Whether you need a sonar fish finder or a fish finder with GPS, SCHEELS carries a wide selection of fish finders. SCHEELS selection of fish finders and underwater fishing cameras come from trusted brands that will take your performance to new levels. Whether you’re looking for a Humminbird Helix or a Lowrance HDS Live Fishfinder, you’ll find the right fish finder for you. From depth-finding technologies to BlueTooth, these fish finders provide anglers with accurate data as to what is under the water. Shop the best fish finders at SCHEELS.
About Fishing Trolling Motors
Trolling Motors for Fishing Boats
Get ready to fish with a new trolling motor from SCHEELS. Trolling motors are a great addition to any fishing boat and allow you to navigate along shorelines and shallows smoothly and quietly. With trolling motors from leading brands like Minn Kota, Lowrance, and more, you’re sure to find the right trolling motor for your boat. We offer both transom mount and bow mount trolling motors to match any style of fishing boat. You’ll even find a few fishing kayak trolling motors from Watersnake. Whether you prefer an electric trolling motor or a cable-driven motor, SCHEELS is your trolling motor headquarters. For the latest in trolling motor technology like i-Pilot, AutoChart navigation, remote control, and more, shop our selection of electric trolling motors. If you prefer to steer your trolling motor by hand, check out our transom mount trolling motors. Plus, you’ll also find trolling motor bundles that include the motor, bracket, transducer, remote, and foot pedal all in one package. Whether you’re outfitting your bass boat or want to troll for walleye, make sure your boat is ready to fish with a quality trolling motor from SCHEELS.
SUNGLASSES
HATS & CAPS
SUN PROTECTION
ACCESSORIES
BIKES
FITNESS
WATER SPORTS
