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THE MISSION IS SIMPLE:
UNLOCK YOUR POTENTIAL.
ROKA is built on an idea. A make-it-better-than-before kind of an idea. We started this brand to redefine the standard of performance design. To marry the power of premium materials and radical engineering with the function of purpose-specific use. So you can have access to tools that will elevate performance for anyone, anywhere.
BORN & BUILT IN AUSTIN, TX
We started here. Humbly. In a garage at first. But as we’ve grown, we’ve always known that Austin is and will be our home.
We’ve brought a large portion of our manufacturing to our Austin, Texas headquarters—cutting lenses and assembling frames for prescription glasses and sunglasses to support our community and control our ‘direct-to-you’ business model.
We feel that being close to what we’re making allows us to better design, develop, and bring new products to you and the market as we see needs arise.
And by owning our process more and more, we can remain unconstrained by long lead times and pass along our streamlined savings to give you the highest quality lenses and materials available.
SHOP SUNGLASSES
SHOP EYEGLASSES
SHOP GEAR
OUR DESIGN PHILOSOPHY: PARTNERSHIP CREATES PROGRESS.
We believe that by testing our gear with the best athletes in the world, in the harshest conditions, under the most extreme circumstances we discover new ground, resulting in a product that performs for anyone, anywhere—no matter how big or small the challenge.
Over the years, we've been fortunate to work with the best athletes and partners in the world and have gleaned amazing insights from their thousands of hours of testing, training, and competing in our products. Along the way, we've had the opportunity to be a small part of three Olympic gold medals, multiple Tour de France stage wins, over 30 world titles, and hundreds of podium finishes across a variety of sports, from the IRONMAN in triathlon to the grueling Dakar Rally off-road race.
We are not just creating better products but using a philosophy and way of thinking to enhance performance through innovation. With over 15 patents and our industry-leading and award-winning design and development the possibilities are endless.