Angling is growing worldwide and Pure Fishing, Inc. has positioned its portfolio of brands to fuel that growth. A global provider of fishing tackle, lures, rods and reels, our brands are organized to meet market needs and encompasses all corners of the fishing marketplace. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is a leader in outdoor and recreational lifestyle products.
The brands that came together to form Pure Fishing were founded by passionate inventors responsible for much of the tackle that we use today. We continue this drive for innovation with advancements in quality made possible through our investments in modern technology. Day by day, innovation by innovation, and catch by catch, each brand in our portfolio has earned a distinct and unique reputation with modern anglers worldwide.
Superior customer service for our anglers and our retail partners is a commitment we make to keep our brands a vibrant part of today’s angling experience. The growth of our brands represent more than just business, it’s our deep respect for the importance of fishing to a growing number of anglers worldwide. Pure Fishing is dedicated to helping anglers everywhere have more fun catching more fish.
Hardy, based in Alnwick, England has been handcrafting innovative fly gear since its formation in 1872 and is still recognized as the finest fly rods and reels in the world. Hardy fly gear is for those who require the finest and will not settle for anything less.
Greys combines European heritage with innovation to create high-end but affordable fly gear for the modern fly angler with a spirit for adventure. Greys supports and helps grow new communities through fly fishing experiences.
Ugly Stik makes fishing equipment for those who like to fish ugly. In slime-stained shirts with trusty jon boats that burn a little oil. And with tough tackle built to handle just about anything anyone can throw at it. It’s time to fish ugly.
There’s no fish like your first fish. And nobody knows that better than Shakespeare. For over 100 years, Shakespeare has been one of the most recognizable brands in fishing. As more and more newcomers discover the joy of fishing, Shakespeare will be there, providing the gear and inspiration to make sure that the next bite will never be the last.
You know the feeling. The tell-tale tug on the end of the line that is transferred through a Fenwick rod, felt by your hand, captures your heart and stirs your soul. That moment and that feeling is why Fenwick exists. It’s why we obsess over every part of every rod we build to make sure the action,sensitivity and strength not only create more of those moments but allow you to make the most of them. Fenwick. We feel it too.
Pflueger products are world famous for their innovation, dependability & attention to detail. Pflueger continues to combine pride in craftsmanship and commitment to new technology to create a line of superior fishing products. Simply put, Pflueger Products Perform.
"No Limitations" describes everything about the Van Staal product line. No limits on where you can go, how big a fish you can hook or the amount of pressure you can put on it, and your equipment. With Van Staal, you're always in control of the battle.
Fin-Nor is continuing their legacy of testing limitations with advancements in engineering, with fine craftsmanship and unmatched durability. It’s time to build your own legacy.
Spiderwire makes sure you bring the fish home. With superlines and monofilament lines to match your toughest demands, Spiderwire isn’t just a leader in the premium fishing line category - it’s in a category all by itself.
Stren is well known the fishing world over for its strength, dependability, and innovative technology – all of which combine to create confidence on the water.
The Johnson brand has become a staple for every angler and can be found in almost every tackle box. Johnson spinner baits, spoons, and jigs lures have stood the test of time and continue to help anglers of all abilities catch fish.
In 1948, Mitchell invented the world’s first spinning reel. Today, Mitchell remains dedicated to our heritage of making reliable fishing tackle that performs flawlessly and allows all anglers to experience the joy of fishing.