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A Rich Past, Present and Future

Since Otto Henze founded the PENN Fishing Tackle Company in 1932, we've been at the forefront of modern reel design and production. We pride ourselves on the fact that millions of experienced anglers around the world put their faith in PENN products every day. That's what inspires us to continue our founder's dream of manufacturing the world's highest quality fishing tackle.

PENN Fishing Reels – Elegance You Can Feel Casual anglers seeking all-day comfort, lifelong enthusiasts devoted to the best in high strength, lightweight gear, and charter captains who count on a comfortable workhorse reel but wouldn’t dream of sacrificing performance have long relied on PENN® Fishing Reels.

Durability, precision, corrosion resistance in harsh saltwater environments, and reliability — PENN® Saltwater Fishing Reels are the real-word union of high-tech style and engineering elegance you can feel. We’ve done the research and have been tested by the best, and for inshore and offshore saltwater fishing, PENN® Fishing Reels are nothing short of legendary. 

Saltwater Reels Tested By Experts One reason for such fishing reel excellence? PENN® began manufacturing fishing reels in 1932, and since our first sale, PENN® has been at the forefront of modern reel design and production.

Millions of experienced anglers around the world put their faith in PENN® products every day and PENN Fishing Reels hold 1,400 IGFA world records and a boatload of accolades, including American Sportfishing Association’s Saltwater Reel of the Year. 

Today, PENN® Fleet Captain Russell Kleppinger catches and releases over 1,000 tarpon — beasts of the ocean at nearly 200-lbs — in a single season with PENN® Fishing Reels (Check out his recent choice of the Fathom Lever Drag 2 Speed). He relies on our fishing reels because they have earned a reputation for exceptional performance. Anglers who want to put a top-of-the-line fishing reel in their hands know PENN® can be a game changer.

That’s true for offshore excursions that push your drag to the limit on the trail of roosterfish off Baja or a monster mahi off the Keys, and inshore cruising as well, whether you’re bottom fishing for flounder or casting live bait on a quest for redfish, seatrout, or tripletail.

Fishing Gear Made For Battle Sea warriors need look no further than our line of Spinning, Conventional and Low Profile Baitcast Reels: Our corrosion-resistant protection makes our reels the most popular on the market, and our smooth gear system makes it the most recommended by expert anglers.

Look to the PENN International VI Series for a precision-machined reel from high-strength, lightweight, aircraft grade aluminum in our Philadelphia machining center; explore PENN® Fierce® III spinning reels for taking on anything inshore or nearshore; enjoy the innovative Live Liner drag system for bait fishing with an adjustable reel that automatically disengages with a turn of the handle; reel in your trophy with the powerful PENN® Battle® III, which features proprietary CNC Gear™ Technology for tough, machined gears that offer more precision and smoothness. Explore our latest models of left- and right-hand retrieves, browse by reel size, gear ratio, activity, and braking system and start your voyage toward fishing reel enlightenment. Tight lines!

PENN® Fishing Tools Complete Your Tackle Box Looking to land a keeper without a quality fish fillet knife? That would be like casting a line with no lure. Anglers around the world trust PENN® for their gear when they need the power to go up against the most formidable sea dwellers. 

But that doesn’t mean they should stop with just a rod and reel. Expertly manufactured PENN® Fishing Equipment, parts, tools, and knives will help get you fully outfitted. Shop Fishing Tools and essentials for cleaning and prepping fish, line management, and reel maintenance.

You’ll find our heavy-duty HD Line Winder, ergonomic pistol grip Hook Extractor, and Fillet Knives in Firm Flex, Standard Flex, and Serrated. It’s the perfect place to pick up oil, reel grease and reel covers, too — think of us as your online tackle shop.