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On.com is the official online platform for On Holding AG, a Swiss-based company renowned for its innovative approach to athletic footwear and performance apparel. Established in 2010 by former professional athlete Olivier Bernhard alongside David Allemann and Caspar Coppetti, On has rapidly ascended in the global sportswear market, distinguishing itself through unique design philosophies and cutting-edge technology.
At the heart of On's product line is its patented CloudTec® technology, which offers a distinctive cushioning system designed to provide a soft landing followed by an explosive take-off. This innovation has been pivotal in setting On apart from competitors, appealing to both casual runners and professional athletes.
The company's commitment to performance and design is evident in its diverse range of products, including the Cloud, Cloudflyer, and Cloudventure series, each tailored to specific running needs and preferences.
Navigating On.com provides a user-friendly experience, with intuitive categorization allowing customers to shop by activity, such as road running, trail running, or training, as well as by product type. The website's sleek design and high-quality visuals reflect the brand's emphasis on aesthetics and functionality. Additionally, On.com offers detailed product descriptions, sizing guides, and customer reviews, aiding shoppers in making informed decisions.Customer feedback on On's products and services presents a mixed yet insightful picture.
Many users praise the comfort and performance of the shoes, noting their suitability for various activities and the noticeable difference in running experience. For instance, a customer highlighted the exemplary handling of a warranty claim, where after reporting a defect in their Cloudventure Waterproof shoes, they received a full refund in the form of a voucher without the need to return the defective pair.
However, some customers have reported issues related to product durability and customer service. There are instances where shoes began to squeak after minimal use, and the company's warranty policy did not cover such issues, leading to dissatisfaction. Others have expressed frustration over delayed refunds and challenges in communication with customer service representatives.
Despite these concerns, On.com maintains a strong reputation for legitimacy and security. The website employs SSL encryption to ensure secure data transmission and has a longstanding domain registration, indicating a stable online presence. Independent reviews have rated On.com highly in terms of trustworthiness, with a safety score of 95 out of 100, reflecting its commitment to providing a secure shopping environment.
In terms of market presence, On has made significant strides globally. As of 2020, its products were available in over 6,000 retailers across 55 countries, with the United States being its largest single market. The company's growth is further underscored by its financial performance, reporting sales of CHF 2.32 billion in 2024, marking a 29.4% increase from the previous year.
This expansion is complemented by strategic partnerships and endorsements, including collaborations with tennis star Roger Federer, who became a shareholder in 2019 and has since launched a lifestyle shoe line with the brand.
On's commitment to innovation extends beyond product design to sustainability initiatives.
The company has introduced environmentally conscious products like the Cyclon™, a fully recyclable running shoe available through a subscription model, emphasizing its dedication to reducing environmental impact. Such initiatives resonate with a growing segment of consumers seeking sustainable options in their purchases.
In conclusion, On.com serves as a comprehensive platform for customers seeking high-performance athletic footwear and apparel.
While the brand has garnered acclaim for its innovative designs and technological advancements, potential customers should be aware of the mixed reviews concerning product durability and customer service experiences.
Nonetheless, On's strong market presence, commitment to sustainability, and continuous product development position it as a noteworthy player in the athletic wear industry.
