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LSKD IS....

LSKD (Loose Kid)... is an Australian-owned and operated brand that prides itself in producing, high-quality, functional sportswear with a street aesthetic. Ever since our formation in 2007, we’ve never been content settling for the norm; we’re constantly evolving and challenging the status quo. We’re inspired by the restless few who influence style, shape the future and chase the vibe. We strongly value the community we’ve created that live their daily striving to be 1% better within our 3 pillars of sport, fitness and adventure.

With a mission to inspire you to ‘chase the vibe’ through sports, fitness, and adventure, LSKD (Loose Kid) is a global brand that prides itself on creating high quality functional sportswear with a street aesthetic. Ever since our formation in Australia in 2007, we’ve never been content settling for the norm; we’re constantly evolving and challenging the status quo. We’re inspired by the community we’ve created; the restless few who influence style, shape the future, and chase the vibe striving to be 1% better every day. Our values are at the core of all that we do now and into the future; Enjoy The Journey, Create A Community, Sweep The Sheds, There’s A Better Way To Do It – Find It, Move Fast Break Shit, 1% Better Every Day.

As we pursue our mission of inspiring others to chase the vibe, we have found that it is often the work and attitude of inspiring individuals that band together to create a community which really inspires change. The growth of our community in recent years has opened us up to new challenges faced by those that are close with us and has inspired us to reach out and give a helping hand where we can. We ensure we do our part to protect the earth for future generations and recognise our responsibilities to sustainability as a sports and streetwear brand.

OUR CAUSES

We spent years trying to find our WHY… Why are we here? What is our mission? What to do we stand for? After years of failing forward and many hard lessons, we’ve found our WHY and we’ve found the value in knowing who you are especially when meeting, partnering, planning and working with others that share our values and desire to make a change.