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We are proud to be a family run business and we have been since 1981!

Our business truly is like one big family; because of the close relationships between the Noy brothers (the founders of LLB), managers and staff it means that each of our stores is influenced and run by the staff that work there. You will experience a different flavour of our company in every one of our stores and get a personal experience from staff that are passionate about riding and working for us!

We now have two generations of the Noy family working throughout Leisure Lakes Bikes and we are always trying to push things to the next level and build on the business foundations that were created back in the 80’s.

When we opened our doors all of those years ago, we were originally a windsurfing school that ran for 10 years on the neighbouring lake to our Preston/Southport store. Because of this we are a family of windsurfers, snowboarders, surfers and wakeboarders as well as cycling and we also had our own our own snowboard brand called XLR8 Snowboards back in the day! We built our Preston/Southport store from the ground up and it still stands today, in the grounds of Leisure Lakes country park, as our original and one of our biggest, stores!

We now have 11 UK stores and a huge online bike store. We love everything about cycling and only sell products we know and from brands we trust; we never sell anything we wouldn’t ride or use ourselves!

Mark Noy – Director

Mark Noy is the other half of the Noy twin duo and runs our Bury/Manchester store. He is renowned for some wild mountain bike trips that have ended in some photos we can’t share on the internet! He’s passionate about mountain biking, completed his first long distance road ride in South Africa with Iain earlier this year and snowboards with his family every year.

Iain Noy is one of the infamous Noy twins and runs our Daventry store as well as his own B&B near Silverstone race track. When he’s not taking his kids on crazy snowboard and adventure holidays he is always out in full LLB kit on his road and mountain bike with his kids and wife not far behind!

We're just sending you this quick message to let you know that our all our stores will be remaining open, in regards to the new national lockdown restrictions under the guidelines that bicycle retailers are deemed essential.
A bike to some is a key mode of transport, and can also provide great benefits for physical and mental health.