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Kris grew up working at the family store, starting as a stock boy/custodian and no doubtedly was found following his mentors around before that. Kris said “after school I hopped on my bike and made it to work, while others hopped on their bikes and made it to play.” While receiving his degree in Business Administration at USU, he was able to see the store grow and expand in ways that he and his father had always dreamed of. In the early 80’s they proposed to expand the business to compete with chain stores and in 1997 they opened their first new building in North Logan.

Kris has always emphasized how important it is to not only treat his customers right, but his employees as well. He also attributes a lot of the success of the store to good advertising and to good buying. “We try to participate in many local organizations and clubs. We want to be an active part of the community.” This has really come into play with opening of 2 other locations within the upcoming decade.

Climbing

In the years that followed, Al’s Sporting Goods was able to grow online and throughout Utah. In 2014 the current Logan store was built and opened on 1075 N Main and in 2017 a second store was opened in Orem. Mirroring the Logan location, the new store is set in the best place for nearby ski-resorts, famous Utah climbing, watersports, hiking, biking... Truly living the motto Every Sport, Every Season. 

Opening the Orem store added over 70 new employees and innumerable happy outdoor enthusiasts. Not only was the store expanding across the state, but Al’s website soon made it possible to ship products all around the country. Jason Larson, son of Kris Larsen and now the current President of Al’s Sporting Goods, oversaw als.com around 2008 and has been helping it run ever since. The number of products our store could provide skyrocketed with the opening of the warehouse to help fulfill online orders, making it possible to provide thousands of products. 

Fishing
Hunting

In 2020 we set our roots across state borders and opened in Idaho Falls, adding even more employees to the family. Yet another amazing location with bike and hiking trails, fishing, hunting, ski resorts and several National Parks surrounding the area to explore. 

Even with the vast expansion of Alvin’s original bike shop, we always want Al’s to always be your hometown sporting goods store, wherever you're at. Employees truly know and do the sport they work in to help you make your experience inside and out top-notch. Being a family-owned business, we want to make sure it’s a family-oriented company.

Camp & Hike