This webpage contains affiliate links. We may earn commissions for purchases made through affiliate links in this webpage. For more information, please read our Affiliate Disclaimer Policy.
About us
Gary Grant found employment in the 1970s at a local bike shop in Amersham, his hometown. His natural talent for buying and selling flourished when he recognised a new craze for customised skateboards, so he started selling skateboard accessories while he was still working at the bike shop. The owner of the bike shop was suitably unimpressed that the majority of calls into the store were for Gary and so Gary was let go, set free to start up on his own. In 1979 Gary married Catherine and they bought a home in Amersham that doubled as a warehouse for their skateboard venture. When Gary recalls this time in his life, he remembers how the ceilings were creaking under the weight of the stock in their house and some of the upstairs doors wouldn’t quite close properly.
The Entertainer began when Gary and Catherine took over the Pram and Toy Bar in May 1981. Catherine was also a full-time Nurse when the first store opened.
The previous owner didn’t much like children and Gary and Catherine saw an opportunity to make the shop into somewhere children and adults alike would come and visit, have fun, find something to ‘Entertain’ their time and want to come back again and again.
As the potential and possibility for expansion became real, Gary took on his first employees, one of whom still works for us today heading up our New Store Development Team. A second branch then opened in Beaconsfield, in June 1985. The rest, as they say, is history.
We think we are a unique retail business – like a signature that cannot be copied. Our vision is every childhood filled with wonder. Our mission is to be the Best-Loved Toyshop - one child, one community at a time. We love creating memories and delivering outstanding service. Do you remember visiting a toy shop as a child? Hopefully, those memories are still with you.
For World Book Day 2020, we partnered with The Salvation Army to launch The Big Book Appeal. We were staggered to learn that 1 in 8 children in underprivileged families don’t own a single book. So on World Book Day we asked our customers to bring their unwanted books into store to donate to children in underprivileged families via The Salvation Army. Over 2,800 books were donated and rehomed with new owners. This also extends the life of the books, helping reduce their environmental impact as well.lly, those memories are still with you.