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Beauty begins with truth
You deserve smart skincare choices - minus all the hype.
Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research.We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.
This is how much we believe in our products.
Not happy with one of our products? Don't worry. You can return it to us within 60 days and get a full refund.
It doesn't matter whether the product has been opened or not, so go ahead and try it first. We proudly challenge ideas, beliefs and myths to empower you with smart, safe products backed by scientific research. The beauty-industry is dominated by scary-sounding misinformation, especially when it comes to ingredients. Often, irrelevant research is used, legitimate research is misinterpreted or research is taken out of context to label an ingredient or group of ingredients good or bad for skin's health. At Paula's Choice, we cut through the noise. We explain the research and clearly define what you need to know about skincare, citing exact studies and sources.
We're continually evaluating new data and research around skincare and ingredients. We want to share this information with you, so have an extensive library of expert advice articles on every skincare topic imaginable.
Paula Didn’t Join the Beauty Industry. She Changed It.
For over three decades, Paula Begoun has done what nobody in the beauty industry has – told the truth. Long before formulating her own products, she was a consumer struggling with acne & eczema, desperately trying to find products that wouldn’t make her skin worse. That’s when her lifelong career of research & formulating effective products began.
Research continually evolves, but Paula’s commitment to uncovering the truth remains the same. Today, Paula’s Choice has established one of the most robust science-backed foundations in the industry to take the guesswork out of skincare.
On Your Side Since Day One Paula is fired from her cosmetic counter job for telling clients the truth about what products could & couldn’t do for skin. Paula self-publishes her first best-selling book, Blue Eyeshadow Should Be Illegal & appears on The Oprah Winfrey Show where she’s given the enduring nickname, The Cosmetics Cop. Paula’s Choice launches as one of the world’s first online beauty brands