Approved Food

The UK's best selection of clearance food & drink at discount prices

Every year in the UK over 7 million tonnes of food and drink is thrown away, a lot of which has past its 'best before' date, but would still be perfectly good to eat.

We specialise in surplus and short-dated stock, food that is either near or just passed its 'best before' date - allowing us to pass on huge savings to our customers.

We have over 2000 products including - Big Brands, Cupboard Fillers, Ex Supermarket & Department store products across a wide range of Food, Drinks, Household & Toiletries, Gifts plus much more.. all at huge discounts. 

Our regular customers typically save around £60 on their monthly shop compared to high street prices. That's over a whopping £700 per year you too could be saving.

Our stock is constantly updating so we'll always have something new for you - all at incredibly low prices.

We do not sell anything past its USE BY date.

Quick & Easy online ordering - delivered direct to your door.

A brief history

After starting out as market traders, Dan Cluderay and his wife Nicola moved into wholesale and a number of retail outlets that supplied both the public and trade.

The business became Approved Food in the spring of 2009, and through strong customer service and a keen use of social media still offers the same values and connections with its customers as those early market stall days in Hull and Doncaster.

Press and media

Approved Food and Dan Cluderay have featured on documentaries and exposes for the BBC and ITV, made appearances on Dragons Den, Loose Women and Bargain Fever Britain as well as multiple print and online media features.

If you'd like to discuss an opportunity, please email [email protected]

With our high stock turnover we're in near constant contact with our key partners and suppliers, looking for the best deals and opportunities. If you have some excess stock or would like to discuss a longer-term relationship, please email [email protected]