Growing up, my brother and I always had a passion for the outdoors. Hunting, fishing, traveling to outdoor industry trade shows with our teacher-turned-entrepreneur-father. We were raised with an appreciation for wild game, unfamiliar territory, and high-quality gear. But the coolers available at the time just weren’t up to our outdoor adventures – the handles would break, the latches would snap off, and the lids would cave in. Not only was it a hassle to replace our coolers after each season, but also these cheaply built, ordinary ice chests were limiting our good times. And that frustration led us to a solution.
In 2006, we founded YETI Coolers with a simple mission: build the cooler we’d use every day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse we knew we’d put it through out in the field and on the water. One that simply wouldn’t break. We decided early on that product innovation would come from necessity and firsthand experience – not from market research and data analysis. Today, YETI products perform when it matters most - whether that be an excursion into the remote Alaskan wilderness, chasing redfish on the Gulf coast, or just getting together with friends in the backyard.
To answer this question, we first need to understand the activities you most need a new drinking vessel and then we can tell you which YETI Drinkware fits into your lifestyle best. From sunrise to sunset, using a YETI Cup, Mug, Tumbler, or Bottle keeps your much-needed hydration by your side—no matter where you find yourself. For base camp or that place you kick back before heading out again, use any size of YETI Mugs, the Rambler® Lowball, Rambler Wine Tumbler, Colster Can Insulator, or the YETI Stackable Pints. When you are on the highways and byways to your next destination, refuel on the go with the 20 or 30 oz. Rambler Tumblers. Once on the trail or the waterway, use any YETI Bottle or Jug, built to accompany you while you are in your element.
Whether you have a type of YETI Cooler in mind or are just browsing for an upcoming camping trip, you’ll find a cooler worth the investment and one that’ll last you season after season in the wild. However, if you are trying to decide between a Hopper Soft Cooler and a Tundra or Roadie Hard Cooler, check out our Size Chart built to help you understand which YETI Cooler is right for you. Well, that depends on which YETI cooler you are asking about. All of our Hopper Soft Coolers are rugged as hell, yet not bear proof. However, our Tundra and Roadie Hard Coolers are designed to stand up to the destructive curiosity of a Grizzly, Black, or Brown Bear. To be certified bear proof, your YETI Hard Cooler must be locked with our approved bear-proof locks. Value is subjective, but to YETI, it has always meant a superior product that will stand up to the demands of a life spent in the wild. For our YETI Coolers, this means an unfailing quality and the ability to let you stay in your favorite places longer—without having to worry about your ice melting or a bear going through your provisions—which we think is worth every penny.