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Our Story

“Who’d have thought that the tiny collection of shirts we first designed in Sydney would lead us here? Not us. We feel very fortunate.”

We are Thought. We believe in easy-to-wear clothes. We use natural fabrics; like bamboo, hemp and organic cotton. Sustainable, organic clothing is important to us. Because we want to create fashion that fits your lifestyle. Go on, have a roam around.

Our Commitments

We’re committed to considered design, responsible sourcing, and fostering change. What drives us is our mission to live more thoughtfully – something we hope to inspire you to do too.

Our Mission

We’re fully committed to offering more considered choices. We exist to show that there are more sustainable ways to live, dress and be. To connect and grow a community, where ideas inspire more ideas. It’s our thoughtful way – and we’d love you to be part of it.

Our Promise

We’ll always design style that’s effortless and has sustainability in mind. Collections that help people make more considered decisions.

We put thought into everything we do. From how we source our materials, to how we can give back and inspire our industry and community.

We value long-term partnerships, supporting businesses and their growth. Making positive changes, like lessening waste. Protecting people. The environment. And creating designs with longevity in style and quality.

We’ll share our point of view in the hope that it inspires or helps encourage positive change.

We support the philosophy that every small change really does matter.

We believe

contemporary fashion

and sustainability go