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ABOUT VERA BRADLEY

 

It all started with a friendship ... and one brilliant idea. Friends Barbara Bradley Baekgaard and Patricia R. Miller were traveling together in 1982 and recognized a lack of feminine-looking luggage for women and decided to create their own. Their friendship and desire to bring beauty to the world continue to remain at the heart of the company.

MOTHER, MODEL, HOSTESS AND FRIEND ...

Vera Bradley was the mother of our co-founder Barbara Baekgaard. A true inspiration, she worked as a sales representative for us in south Florida until she passed away in the early 1990s. She was an exceptional woman, and her timeless sense of style continues to inspire us to keep the party going. We celebrate Vera each year with a birthday party in her honor.

 

MORE OF A GOOD THING

Carry your work wherever you go with a new paisley packed with personality (we love it in our bestselling Campus Backpack)

Cross over to a carefree crossbody and embrace the day hands‑free.

 

OUR BUSINESS

Best known for our iconic prints and smart styles, Vera Bradley is a leading designer of women's handbags, travel items and accessories. We design thoughtful solutions filled with special details that make each day easier … and a bit more beautiful.

At its very core, Vera Bradley is an innovative brand for women. We’ve always been inspired by the needs of our customers, and our proudest moments have been when we can bring communities of women together through their shared love of beauty.

We have multiple distribution points throughout the United States and Japan. We sell directly to the consumer through our full-price and factory stores, e-commerce, and Annual Outlet Sale. In addition, we sell indirectly through our department store and special boutique partners.