Brothers Paul Van Doren and Jim Van Doren along with partners Gordon Lee and Serge Delia open The Van Doren Rubber Company, Anaheim, Calif., for business on March 16.
The Vans #95, now known as the Era, with a padded collar and different color combinations, is designed by Tony Alva and Stacy Peralta and becomes the shoe of choice for a generation of skateboarders. Vans #36, the Old Skool, debuts with the now famous Vans Sidestripe. The Old Skool is Vans’ first skate shoe that incorporated leather panels for increased durability. What started as a random doodle by Paul Van Doren was originally referred to as the “jazz stripe” and has become the unmistakable hallmark of the Vans brand.
The Sk8-Hi, was introduced in 1978 as "Style 38", and showcased the now-iconic Vans Sidestripe on yet another innovative silhouette. The Sk8-Hi took skate functionality to the next level—above the ankle, where skateboarders used and abused their lower extremities the most.
The Vans Steve Caballero, the first signature skate shoe, is introduced. The Half Cabwent on to become one of the most iconic and culturally significant shoes in the history of skateboarding.
Vans brings the Warped Tour to the main-stage for the first time.