The North Face
The North Face® fundamental mission remains unchanged since 1966: Provide the best gear for our athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration.
We are named for the coldest, most unforgiving side of a mountain. We have helped explorers reach the most unfathomable heights of the Himalayas. But The North Face® legend begins, ironically, on a beach. More precisely, San Francisco's North Beach neighborhood, at an altitude of only 150 feet above sea level. It was here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store. From the beginning, the brand committed to serving all those who desired to explore and to serving our natural wild lands by helping to conserve them. At our core, we believe exploration creates an indelible bond with the outdoors, inspiring people to protect our land and pass these beliefs down to the next generation.
The North Face was built on a love for the outdoors and the desire to enable all types of exploration, from your backyard to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.
As we enter our sixth decade, we pledge to:
- Empower exploration and the thrill of the unknown for as many people as possible.
- Protect the places where we live, play, and operate.
- Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
Technology and innovation
It begins with our world-class athletes. Their suggestions, recommendations and new equipment ideas provide the inspiration and challenges that drive the research and development of advanced materials, innovative design and construction.
The most crucial step involves testing both in our laboratories and with our athletes on expeditions around the world. Our athletes often recommend an innovation that’s outside the bounds of existing technology.
The North Face® Research, Design and Development team accepts their challenges and turns to the laboratory for new fabrics and components. Our teams of designers and fabric technicians must turn those revolutionary raw materials into gear that maximizes an athlete’s ability to survive and succeed in the most severe weather conditions.