A culture of research, experimentation, function and use are the matrices that have always defined Stone Island: the sportswear brand established in 1982 in Ravarino, in the Modena area, by the genius that is Massimo Osti, Art Director and Bolognese intellectual. Within just one year Carlo Rivetti came onto the scene. Having bought, with the GFT, 50% of Osti’s company in 1983, he took over the whole of the company in 1993, with his sister Cristina, promising the continuity that over the years had reinforced the DNA of the brand.
Stone Island_SS '020 S.I. PA/PL SEERSUCKER-TC
Stone Island_SS '020 445E1 BIG LOOM CAMO-TC
My history, my company
My family has deep roots within the clothing industry. In the 19th century, Giuseppe Rivetti – son of Giovanni Battista, Italy’s first carding machine operator, inherited his father’s passion and in order to fund his own wool factory he secretly sold cows from the family farms to buy looms. By 1872 he had his own wool factory: “Giuseppe Rivetti e Figli”, which later merged with the Turin based GFT group (Gruppo Finanziario Tessile). There, my uncle Pinot had the unique idea of rubberizing wool fabrics to increase their performance. This fondness for research also drove my father, Silvio. In the immediate post-war period, he set off for the United States where he found the Palm Beach Incorporated company, who produced something that didn’t yet exist in Europe: clothing constructed on theoretical measurements; what we now know as sizes. My father was stunned, working for six months as a laborer, before returning and convincing his brothers to give up their shares in the wool factories in order to buy out GFT.