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Born in the Australian Outback, R.M.Williams creates purposefully designed and beautiful footwear, craft and accessories to help enjoy all of life’s adventures.
R.M.Williams was founded in 1932 by Reginald Murray Williams. RM - as he liked to call himself - recognized the need for hard-wearing products and was determined to create a boot that could endure the harsh Australian bush. Months were spent adapting a single piece of softened hide into one of the world’s most recognized footwear styles.
With an advertisement for ‘Elastic Side Boots’ published in Adelaide’s Chronicle Newspaper in 1934, R.M.Williams the brand was born and the people of the Australian outback started to make their way to 5 Percy Street.
The foundations of the R.M.Williams business are firmly built on the spirit of RM, the man. Reginald Murray Williams was a serial entrepreneur who spent his many years inventing, reinventing and perfecting new techniques. He investigated new businesses and markets but remained grounded by his upbringing and experience – he was a man happy with hard work.
This entrepreneurial, driven spirit remains at the core of the company culture today. Leaders across the globe are drawn to the effortless style and reliability that is at the heart of the brand, as are some of the most famous people on the planet – actors Daniel Craig and Nicole Kidman and politicians Bill Clinton and David Cameron to name a few.
The R.M.Williams brand is and always has been inspired by the remarkable land of the Australian outback, and the people who live there. The brand is active in rural and remote communities, sponsoring key events around the stockman’s crafts and taking boots and clothing to the far-flung reaches of the country with the travelling Longhorn Express truck and store. R.M.Williams supports community activities such as the Australian Stockhorse Association, The Man from Snowy River Festival and the major agricultural shows in each state.