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At the onset of online eyewear shopping, our co-founders sought to reimagine the way reading glasses were bought and sold on the internet. They aspired to create a convenient place where customers could shop online for the eyewear they needed without sacrificing affordability or superior customer service — a common tradeoff other companies were making.

In 2012,® was born. Over the years, we have grown into a leading reading glasses internet retailer offering a wide range of style options at an affordable price point, all supported by our best-in-class customer service. While some things have changed throughout the years, one has remained the same: Our commitment to our people-first mentality.

Reading Glasses Experts

We have a team of eyewear experts who know our reading glasses inside and out. Our Customer Happiness team completes extensive training on all of our products to ensure all of your technical questions regarding fit and power are answered in a friendly and efficient manner. We eat, sleep, and breathe eyewear, which allows us to cater our entire shopping experience around helping you find the perfect pair of reading glasses.

Excellent Selection and Value

To keep your eyes and wallet happy, we select quality products that can be offered at affordable prices. Each month, our Merchandising Team hand-picks new readers to add to our collection to stay current with trends and customer requests. We are proud to offer unique styles of reading glasses with up to 14 power options including those that are difficult to find at other stores. You can also save money on shipping with free shipping on all U.S. orders over $30, and because your happiness is so important to us, you will receive your products quickly, with same-day shipping on all orders received on a weekday before 2:00 p.m. ET. In addition, all of our reading glasses are backed by our Happiness Guarantee. Happy eyes. Happy wallet.™

Best-In-Class Service

We are committed to high quality service and approach every customer interaction with the goal of earning a customer for life. Our Customer Happiness Team wants to hear from you if you have any questions, concerns or issues with our reading glasses or your order, or have any suggestions on what you’d like to see on our site. All of your calls, emails, and live chats are handled by our team in Greenwood, Indiana. We don't believe in complicated call routing systems and feel strongly the most important part of our business should not reside outside of our walls.

How We Give® is dedicated to spreading happiness beyond our four walls. By partnering with non-profit organizations whose missions focus on helping underserved communities gain access to eye care, vision correction, and eye health resources, we can multiply the global impact we make. Learn more about our charitable partners and How We Give.