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Sport has the power to transform and empower us. As one of the world’s leading sports brands, it’s only natural that we want to stand on the same playing field as the fastest athletes on the planet. To achieve that, the PUMA brand is based on the very values that make an excellent athlete.

A success story is about more than just being at the right place at the right time. To play in the major league, you need an understanding for the philosophy of sports. You need to be Forever Faster. From its beginnings as a shoe factory for football boots to the supplier of successful athletes we are today, PUMA has proven time and time again how its innovations helped athletes to perform at their best.


We’re never afraid to take risks. We trust our instincts to make unexpected choices that push sport forward.

At PUMA we are not without ambitions. We have 10 sustainability targets we want to reach by 2020. These are our 10FOR20. With these targets in mind, we aim to get better in environmental, health and safety, human rights, and governance matters within PUMA and our supply chain.

We are one PUMA family and treat each other as such. It is our duty to ensure that PUMA products are manufactured under safe, fair, legal and humane working conditions throughout the supply chain, with workplaces where human rights are respected and workers’ health and safety are protected.

We love doing sports outside. That's only possible in a healthy ecosystem. At PUMA, we are constantly working on reducing our environmental impact. We're determined to reduce our carbon emissions, electricity usage, waste and air pollution in our own offices and, even more importantly, in our supply chain.

PUMA's path to a better world is inspired and guided by our stakeholders. These include customers and consumers, direct and indirect employees, suppliers, regulators, non-governmental organizations, international agencies, foundations, academics, our Sustainability Committee and many others. It is crucial for us to frequently engage with everyone to reflect on our program, get valuable feedback and adjust our course if necessary