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Miss Selfridge

Miss Selfridge is a nationwide UK high street store which began as the young fashion section of Selfridges department store in London in 1966. Miss Selfridge got its name when Charles Clore, the owner of Selfridges at the time, saw a window display in the Bonwit Teller store in New York City which showed "Miss Bonwit" dresses aimed specifically at teenagers. He later launched it throughout his Lewis's & Selfridges stores throughout the UK.

By 1967 Miss Selfridge had concessions throughout the country within department stores, and by 1969 there were some independent branches on the high street.

The first of Miss Selfridge's mannequins were based on sixties icon and model Twiggy, and the first dresses were paper dresses designed to be worn once and then thrown away, by Sylvia Ayton and Zandra Rhodes. Couturier Pierre Cardin was also commissioned by Miss Selfridge to design four exclusive collections a year. In 2001, Miss Selfridge opened a new flagship store in London neighbouring Topshop's Oxford Circus megastore (located in the former flagship store of the Peter Robinson department store chain, which was also where the original location which sold TopShop braded clothing in London).. In 2019 this location was closed, with Miss Selfridge relocated into the main Topshop store, and the space rented to Vans as a London Flagship store.

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Giving the fashion-focused, Insta-obsessed girl everything her wardrobe desires IRL, here at Miss S, we’re elevating style for the new season with the hottest separates, crush-worthy dresses, #trending knits, amazing party pieces and go-to denim. With seriously cute newness arriving every week at super affordable prices, you can turn to us for your next fashion fix.

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