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Merrell exists to share the simple power of being outside. We believe the trail is for everyone. Our goal is to provide thoughtfully designed, rigorously tested products that over-deliver on performance, versatility, and durability. We’re standing in solidarity with the Anti-Defamation League® (ADL), Color of Change, NAACP and many others working to be change agents to create a more equitable and inclusive tomorrow. For the month of July, we stopped all advertising on Facebook and Instagram in order to help drive the urgent need for Facebook to take action to rid the hate speech, methods of voter suppression, and misinformation being spread on their platforms. Learn more at


At Merrell, we believe in sharing the simple power of being outside. No matter who you are, where you came from, who you love or how you move — Everyone should be welcome in the outdoors and wherever life takes us. We strive to inspire everyone because, together, we can help protect the trail we love. " At Merrell, we believe in the profound power of the trail and we strive to be a dedicated steward of our environment. We exist to inspire everyone to explore the outdoors, and we need a healthy home in order to do just that. "

Our Story

Our journey began in 1987 by selling end of line sports products directly to customers in the UK. Now more than 30 years on, we're one of Europe's leading online off-price retailers with over 3 million active customers. We also have numerous dedicated local market websites across Europe and deliver to 25+ countries worldwide.

Merrell is proud to be a member of the Sustainable Apparel Coalition, and to be using their Higg Index to help guide our focus on sustainability. The Higg Index helps us determine which practices we should improve in order to operate in a more sustainable way. We use the Higg Index to score our materials, products, and overall brand strategy. We plan to publicly share and improve these scores as we design for the future.

Unlike other online retailers, we don't do discount codes or promotions - just your favourite brands all with up to 75% off the RRP. In early 2020 we earned Feefo's Platinum Trusted Status for maintaining three consecutive years of Gold Standard. We currently hold a strong 4.6/5 rating based on over 50,000 reviews in the past year. Take a closer look at what some of our happy customers are saying...