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ABOUT KÜHL®

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KÜHL’s story as an independent brand began in the snow-covered peaks of the Wasatch Mountains. Relentless weather and challenging conditions taught us that if you’re courageous, remain humble, stay hungry, are kind to your community, then the independents will thrive.

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 We don’t have shareholders or VC investors. Our livelihood depends on you and your satisfaction with our product. We never forget it.

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We’re all trying to work efficiently: articulated knees, gussets, stretch panels, reinforced pockets, and cuffs–we want you to feel the durability and long life. We design KÜHL clothing to move and keep up with you. As a privately held company, we prize our freedom to choose and remain true to our ethics. Our goal is simple: source responsibly, provide a higher quality of living for all involved, and make the best damn product with the least amount of environmental impact.

KÜHL is Independent No private equity No paid celebrities No paid athletes Just great product, pure and simple

For our inspiration, we looked to the Willys-Overland's Jeep and its iconic successor, the Toyota Land Cruiser. These vehicles and their military specifications provided ideas and direction we put to use in the KÜHLMOG's bodywork. Using the inspiration that the truck should disassemble to change its configuration, the KÜHLMOG's truck body comes in removable panels and doors. 

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