We're ready. Ready to change the way the world views fashion for the over 45s. We have made it our mission to inspire women to live life to the full, on their own terms. To do this, we are saying so-long to ill-fitting sizes, limited options, and one-shape-fits-all, and hello to stylish, affordable, well fitting products.
Putting you at the centre of everything we do, we have created a brand that is truly yours: your shape, your home, your life. From the latest tech and homeware, to wardrobe must-haves for the whole family, you'll find everything you need right here.
True style starts with fit
We know that great fitting clothes make you feel unstoppable. That's why we work relentlessly on bringing you confidence-inspiring styles that fit your unique shape like a glove.
Create unrefined luxury in your home with our Alpine Dusk trend. Forest greens and midnight blues are used as cool base colours throughout this interior style. Softness is added with accents of warm copper, pearly whites, and natural wood finishes, and decorative accessories add subtle nods to the festive season.
Bring your interior ideas to life by shopping our home trends. From living rooms to dining spaces and bedrooms, we have everything you need to update any part of your home. Whether it’s small finishing touches or a complete style overhaul, pick your preferred style and refresh your home.
At JD Williams a size 14 is a size 14. Our digital 2D pattern blocks let us have complete control of our fit, delivering accuracy, consistency, and true to size product.
Thanks to our years of research, we know not to simply scale up sizes proportionally. We’ve made alterations from sizes 12 through to 32 in our own brand product for your best fit yet.