This webpage contains affiliate links. We may earn commissions for purchases made through affiliate links in this webpage. For more information, please read our Affiliate Disclaimer Policy.

JD Sports UK

Our core business strength is branded sports fashion and outdoor retail presented in an omnichannel environment. Where we use own brands we will seek to present them as complementary to third party brands giving us additional options in ranging and price architecture. We seek to build very strong market positions and we maintain and defend them by constantly adding to our brand roster and endeavouring to be the partner of choice to as many brands as possible.

We look to protect profitability by continuing our rigorous approach to margin protection and, whilst we will promote product where appropriate, we aim to avoid short term reactive discounting unnecessarily when our proposition is well differentiated.

Multichannel

The continuing international growth in physical store space is complemented by ongoing investment in our international multichannel capability with a significantly expanded multicurrency website estate. We believe we are creating an industry leading retail business with the best of physical and digital retail combined to give a compelling proposition and enabling our consumers to shop seamlessly across all channels. We believe this multichannel capability is a key differentiator for our business. Overseas, JD has a local language and local currency multichannel offer in Australia, Belgium, Denmark, Ireland, Italy, Finland, France, Germany, Malaysia, the Netherlands, Singapore, South Korea, Spain, Sweden, Austria and United States.

Any new business which we invest in will have relevance to our core strength and all businesses in the Group need to be capable of enhanced profitability in the medium term. Our ultimate objective is to deliver long term sustainable earnings growth to enhance total shareholder returns through share price performance and dividends, whilst retaining our financial capability to invest in the growth and the sustainability of our propositions.

The JD Group takes matters of Environment and Social responsibility very seriously. We are always seeking ways in which we can reduce our impact on the environment and protect and increase the wellbeing of the people with whom we engage with at all levels of the business, internally and externally. In working towards our business objectives, we aim to act in a responsible and ethical manner with all our stakeholders, including suppliers, employees and of course, our customers. Further information on initiatives which the JD Group is undertaking to be a responsible company can be found in its Annual Report or on the “Environment & Social” section on this website.