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© 2020 In The Style.

It all started with an ambitious idea and in just 6 years, In The Style has grown to be one of Manchester’s biggest fashion brands; offering trend-led styles at affordable prices. Tapping into the (then) new world of instagram, adam realised there was magic to be created with celebrities and social media and in 2014, In The Style launched it’s very first designed collection with reality TV star Lauren Pope. Creating a sell-out collection, Adam knew this was going to be ITS’ USP, offering customers the opportunity to wear celebrity-inspired style at an affordable price.

Since then, In The Style has created unique collections with TV personalities including Charlotte Crosby and Billie Faiers as well as introducing the OGs of Instagram into the mix, with collections by Sarah Ashcroft, Lorna Luxe and more recently Laila Loves and Steph Sa.

Beyond just a regular fashion brand, In The Style has a strong ethos to empower women with its own take on fierce femininity ensuring it’s collections offer an inclusive selection for women of all shapes, sizes and styles.

there is no planet b. discover the current steps

“We want to empower our customers to be brave, embrace body positivity and most of all, love themselves for who they are. Our message is clear, be who you are, not what you think you should be. Collaborations are in our brand DNA, offering a unique approach to product that you won’t find anywhere else. Our collections are designed for everyone, regardless of shape or size, inclusivity is at the core of everything we do. Whether she’s looking for the latest trends or her go-to-fashion staples, there’s something for every kind of woman. We keep prices affordable, products reactive to demand, user experience seamless and we pride ourselves on quality of service.”

Looking at the future of fashion, In The Style continues to break the boundaries, collaborating with fierce women who not only design killer collections, but who also stand for girl boss values and empower their followers with positive messages. As a brand, we understand the power that our presence has and we continue to work with influencers who can help us spread the message of body confidence and a love yourself attitude. Taking steps to love yourself will always be our core message but we’re also taking steps to love our planet, taking into account the effects fashion can have on it, please check out our sustainability page where you can learn more about how in the style is improving it’s carbon footprint and collaborating with one of the UK’s most influential environmental brands.