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In Sport started out with a small store in 1983 in the Sydney suburb of Burwood. It was based on a vision of a new type of sports store that specialised in sports clothing and footwear. Since then it has grown to be one of NSW leading sports clothing and footwear retailers.

The original store was uncluttered and modern and appealed to younger people. In Sport maintains this approach to this day and always keeps it's approach fresh and interesting, always stocking the latest brands of footwear and apparel.

In Sport found instant appeal among consumers and with it's success added new stores in quick succession to cover most of the Sydney metropolitan area.

Today In Sport remains one of Sydney's largest specialty sports store chains and will continue this tradition well into the future.