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A lot has changed since we started making plus-size
bras, but not how we make them: designed and fit for
curvy women for generations.

Putting Curvy Women First Since Day One.

Over those decades we've remained focused on one goal. Making the most comfortable, supportive bras for curvy women. We believe women of all cup sizes and shapes deserve a bra that doesn't just fit well enough, but fits to a T — or in our case, an A to a K — without digging, slipping, pulling or poking. And we will continue to use everything we've learned over the last century to keep improving bras to support the next generations of curvy women.

Because here's the thing: Innovating the perfect-fitting bra doesn't happen overnight. We've been at it for over a hundred years.

Dedicated to Creating the Best Fitting Plus-Size Bras Since 1921

Curvy is Our Thing

We've been perfecting plus-size bras for a hundred years, and through it all have always put curvy women first with ahead-of-the-curve innovations for the most support a bra can give.

Your Perfect Fit

Not only are we in the business of creating the best fit, but also helping you find the right fit. We make bra shopping easy with a bra size calculator, helpful fit-finding resources and free exchanges.

Exclusive Technology

Designing plus-size bras takes extra attention to detail — like wider padded straps, custom bounce control and original crisscross construction — to lift, shape and support with comfort and style.