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Abot us

When we entered the scene in 2007 it was generally accepted that a shoe could not look good and feel great, especially after hours of wearing. We set about changing this one step at a time. Our mission is to empower you to live an active and fulfilled life. Supporting you from the ground up with the perfect combination of biomechanics, comfort and fashion.

In this unprecedented and uncertain period, we would like to assure you that the FitFlop Team is committed to ensuring the delivery of your orders in the optimal health and safety conditions. Our main concern remains your safety and that of our employees. Measures have been taken in our logistics centers to enable the delivery of each order in the best possible conditions. As a precautionary measure, we have suspended all deliveries to relay in accordance with government directives. You will be contacted if your orders are affected otherwise all home deliveries will still be fulfilled by our carriers in full compliance with health regulations. Although we are continuing to operate as normal where possible, there may be a delay in processing your order. Rest assured our staff are working as quickly as possible while also adhering to best practices around COVID-19 guidelines.

We do not offer resoling or repair services for any of our shoes. This is because our footwear design means that the midsole and outsole are very strongly bonded together, and so it’s not possible to repair or replace them without damaging the footwear. Please contact our Customer Service team on 0800 8560148 or email them at [email protected] if you need further help.

If you have any health concerns which you suspect may be aggravated by wearing FitFlop shoes, and/or experience any discomfort as a result of wearing them, then we advise you to consult a medical practitioner before starting or continuing to wear your shoes.

Sometimes things can go wrong, and we will do our best to put it right. Please call our Customer Service team on 0800 8560148 or email them at [email protected]


We bring it to every style, designing shoes to create the most even distribution of body weight possible. Each of our midsoles achieves this in a different way to complement the silhouette. We wouldn’t use the same technology with a sneaker and a ballerina, for example. But both will keep your feet feeling as happy at the end of the day as they do at the beginning


We study the movement of the body and engineer our shoes accordingly to promote optimal body alignment and complement your natural walking style. Discover more about how we harness the power of this science on our dedicated page