FARFETCH Limited is the leading global platform for the luxury fashion industry. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, FARFETCH began as an e-commerce marketplace for luxury boutiques around the world. Today the FARFETCH marketplace connects customers in over 190 countries with items from more than 50 countries and nearly 1,300 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform. FARFETCH's additional businesses include FARFETCH Platform Solutions, which services enterprise clients with e-commerce and technology capabilities; Browns and Stadium Goods, which offer luxury products to consumers; and New Guards, a platform for the development of global fashion brands. FARFETCH also invests in innovations such as its Store of the Future augmented retail solution, and develops key technologies, business solutions, and services for the luxury fashion industry.
In May 2015, FARFETCH acquired Browns, an iconic British fashion and luxury goods boutique. Browns operates two retail stores in London, on South Molton Street and Browns East in Shoreditch, and also leverages applications on our platform. Ownership of Browns enables us to understand the luxury fashion ecosystem through the lens of a boutique. In addition to enhancing our credibility in fashion, Browns also serves the critical mission of pioneering innovations developed under our Augmented Retail strategy, including providing a luxury fashion boutique environment to test our FARFETCH Store of the Future technology.
Browns was purchased in the 1970’s by Joan and Sidney Burstein from Sir William Piggot Brown. At a time when there were no multi-brand boutiques in the UK, Joan Burstein and her husband Sidney bought the first of five Georgian townhouses on South Molton Street and changed the course of retail and fashion history in the UK. They were known for their pioneering spirit, introducing many now-famous fashion brands to fashion lovers for the first time – this is a spirit which still exists today.
FARFETCH PLATFORM SOLUTIONS
FARFETCH Platform Solutions is our suite of white-label solutions for luxury fashion brands and retailers. We deliver a global, multi-channel ecommerce offering that enables retailers and brands to seamlessly interact with their consumers, while also allowing them to focus on the creative aspects of their businesses. These solutions are built on the FARFETCH platform, providing the same capabilities and scale as our Marketplace, and benefitting from the improvements to and the innovation of our platform. We help our brand partners to achieve their goals by creating a modular package of solutions from which they can choose from specific bundles of products and services or a full end-to-end ecommerce experience.
By building on our fully API-enabled platform, FARFETCH Platform Solutions allows for a flexible front-end suite of products, comprised of global websites, apps or WeChat stores. Our back-end infrastructure allows retailers and brands to synchronize their websites with in-store and warehouse inventory, both from mono-brand stores and other suppliers in their distribution network, and facilitate in-store pick-up and consumer returns.