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JustFab Inc.

Don Ressler and Adam Goldenberg, launched Fabletics with Kate Hudson after they saw a gap in the activewear marketplace: there were plenty of luxury brands, but none that offered stylish and high quality gear at an accessible price point. These three unstoppable innovators joined forces to create the Fabletics brand in 2013.

A star is born; Fabletics begins.
JULY 2014
Fabletics goes Euro - Hello, United Kingdom, Germany, and France!
Fabletics makes its way to Canada, eh?
Happy 1st Birthday to us!
One million orders shipped.
We now ship to Australia, mate.


At Fabletics, we create clothing that inspires you to stay active, whether that means competing in an iron(wo)man competition, sweating in the studio, or chasing after your kids. Our on-trend designs are high in quality at prices you’ll feel good about. This is where the inspiration starts. Beyond the clothing, we foster a community of people who embrace our mantra – “Live Your Passion” – every day.

If you love the great deals and overall experience of shopping at Fabletics but are looking for fashion outside of workout clothes & activewear apparel, then visit our sister-site JustFab. Featuring the same VIP membership benefits you get here at Fabletics, JustFab gives you access to on-trend designer shoesboots, handbags & women's clothing without having to deal with designer price tags.

Get started with JustFab by filling out a quick style quiz and shortly after you'll be presented with your personalized boutique. You'll find a new boutique each month with styles based on your personal fashion preferences, making it easy for you to stay trendy regardless of your schedule. Our team of stylists & trendsetters will ensure that you're always looking great and that you never miss out on this seasons hottest styles. There is never an obligation to buy and you are always free to skip the month if it isn't in the budget!